The team behind Peezy

Photograph of Giovanna Forte

Giovanna Forte, Managing Director

Giovanna is the driving force behind Forte Medical. She conceives and manages all aspects of the business including finance, marketing, PR and new product development. She works closely on a day to day basis with her sales, manufacturing and quality assurance colleagues. "Letters from London", Giovanna’s blog is here.


Photograph of Lee Brine

Lee Brine, Sales Director

With sixteen years senior mangement experience, Lee brings to a wealth of experience and success to Forte Medical. His background lies within sales, marketing and business development, mainly within the international healthcare sector focused on urology and surgical diposables.


Photograph of Elizabeth Streeter

Elizabeth Streeter

Liz is a Medical Devices expert and oversees all our regulatory affairs, ensuring Peezy meets its ISO 13486:2003 quality standard. Her remit covers manufacturing standards, and quality system conformance. Liz is founding partner of specialist consultancy Open Water http://www.openwater.uk.com


Photograph of Dr Vincent Forte

Dr Vincent Forte, Medical Director

Vincent is the brain behind Peezy which, as a paper prototype, won the inaugural Medical Future’s Innovation Award in 2001. He has been a GP for twenty years, including ten in forensic medicine. He has written for consumer and clinical journals and is co-author of Symptom Sorter the best-selling reference book from Radcliffe Publishing.


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